The statement reads:
On May 27, media outlets and individuals posted reports from the United States on Sina Weibo which said that an advertisement for Qiaobi Detergent was racist and had caused a great deal of controversy after being uploaded to Youtube. We took steps to verify these claims and found that the Washington Post, LA Times, CNN, BBC and AFP had all reported on the story, generating a huge amount of public interest. Upon learning of this we immediately set about dealing with the situation and would like to issue the following statement:
1) We had no intention of discriminating against people of color. The color of one’s skin is not the standard by which we should judge each other. We strongly oppose and condemn racial discrimination.
2) We regret that our advertisement led to controversy and have no intention of shirking our responsibility. We have stopped airing the advertisement and have removed links to the offending video. We hope that internet users and the media will also stop disseminating the video.
3) The advertisement and the surrounding controversy has hurt those of African descent, and because of this we would like to apologize. We sincerely hope that internet users and the media will not continue to over-analyze the situation.
4) Qiaobi Detergent is a Chinese household brand. We hope that Chinese brands will continue to find success in international markets.
I am offended, dude went into the washing machine as a black man and came out as an Asian man. That’s racist and offensive…
Good! I’m glad they apologized, because that ad had racism all over it.
On the contrary,it is hoped ur Chinese brand NEVER find success on the international market.An apology doesn’t erase yall racist MiNDSET!
In the words of the lyrical genius Anthony B..”u don’t have to say you’re sorry for all the wrongs that u have done,i don’t wanna hear sad story cuz the damage already done!”
Kissteeth….
Worst of all is the black man that was a willing participant in the disrespect and degradation of his race and himself.